When this fits.
You have clinical expertise and production capacity, but need a clear content direction before investing in execution.
Standalone strategy
A clear direction.
For the team you already have.
For doctors and practices that can produce content but need a sharper audience focus, positioning and editorial plan.
Discuss a strategy engagement ↗
The Content Surgeon / A direction your own team can build on.
A direction your own team can build on.
For a doctor or practice with a production team, or anyone who needs a clear direction before choosing execution.
We agree the question, scope, delivery dates and fixed quote before payment. Standalone strategy is paid in advance.
Discuss a strategy engagement ↗- 01
Understand the practice
Intake and source review, then one workshop of up to 90 minutes.
- 02
Give the content a direction
Audience and positioning recommendations, up to three recurring series and a 12-topic starter plan.
- 03
Hand over a usable plan
Production and approval recommendations, one 30-minute handover and one consolidated clarification round requested within seven days.
Implementation, ongoing analytics, team training and vendor management are separately scoped. If strategy and a managed setup overlap, the same output is not charged twice.
What happens next.
We review the question and available source material, then agree deliverables, dates and a fixed quote before 100% advance payment.
What is separate.
Implementation, ongoing analytics, training and vendor management are separate. Routine managed onboarding remains included in managed fees.
The next step
Tell us the decision you need to make.
A useful strategy engagement begins with a specific question. Share your clinical focus, current resources and the direction you need.