A consistent, considered presence.
A growing educational library that helps people discover your clinical focus and understand how you think.
Managed content
A content department.
Built around your expertise.
For established doctors, surgeons and specialist clinics ready to delegate the content operation while retaining their clinical voice and final approval.
Explore packages and fees ↓
The production operation.
Direction, research, scripts, agreed production, editing, approvals coordination, publishing and reporting within your package.
Expertise and participation.
Recording availability, timely clinical review and final release approval. Your clinic handles patient conversations and appointments.
04ServicesOne point of contact
A considered voice.
A dependable team.
The managed partnership brings direction, editorial care and production coordination together. Your practice keeps its clinical voice; your account contact keeps the work moving.
Care for the detail. Respect for the reputation. We build around your clinical focus, your audience’s questions and your approval. One account contact coordinates the managed work from planning through publication.
Meet your content department
MastheadYour department, by role
- Account Manager Single point of contact
- You never chase, follow up, or coordinate. They talk to everyone else on your behalf.
- Junior MD · On-call Medical Reviewer
- On call for the team’s clinical questions. Anything that needs a doctor’s eye (consent, ethics, nuanced medical claims) gets reviewed before it reaches you.
- Niche Researcher
- Goes deep into your sub-specialty, patient archetypes, search trends and global conversation around your work.
- Script Writer
- Translates complex surgical concepts into hooks, reels scripts and long-form narratives patients actually watch.
- Shoot Director + Crew
- Director, DoP, lighting, sound, teleprompter, the full cinematic kit. They know how to shoot doctors without making them feel awkward.
- Video Editor
- Fast turnarounds on reels, long-forms, cut-downs. Trained on the surgical-content aesthetic we’ve refined over dozens of clients.
- Motion + Visual Designer
- Agreed supporting graphics and visuals. Specialist animation and anatomical or 3D production need a separate scope.
- Publishing Manager
- Coordinates approved releases on the named Instagram and YouTube accounts. Patient replies and appointments remain with your clinic.
- Analytics + Light Boosting
- Tracks content performance and next-cycle improvement, and coordinates approved basic boosting within your package allowance.
- Founder
- Purandhar ‘Puro’ Gopalakrishnan, accountable owner. A note from the founder
The Content Surgeon / Protect your time. Keep your clinical voice.
Protect your time. Keep your clinical voice.
We take on the production work. You bring the expertise, make the clinical decisions and approve what goes out.
01 / DirectionAgree what you want to be known for.
We clarify the audience, clinical focus, language, accounts and content treatment before production begins.
02 / PreparationReview before you record.
We research topics, develop scripts and coordinate your clinical review. Recording and approval dates are agreed around your practice.
03 / RecordingMake one well-prepared session count.
Mumbai managed plans include one principal shoot, up to eight on-site hours, every two service months. Elsewhere, we agree the local recording arrangement.
04 / PublicationApprove, publish, learn.
We edit, coordinate final approval, publish and report. You remain involved through a steady rhythm of timely feedback.
Your expertise stays in your hands. Editorial checks and appropriate medical escalation support your review. Nothing is published on silence, and patient enquiries stay with your clinic.
The craft behind the content
Expertise, shaped
for understanding.
A clear direction. A well-prepared recording. An educational video ready for your approval. Explore how the pieces come together.
Start with what matters.
We organise your clinical focus and audience questions into a clear editorial direction. You review the scripts before recording.
Give expertise a clear voice.
Preparation makes the recording purposeful. You bring the clinical expertise; we guide the agreed content and recording approach.
Shape it. Review it. Release it.
Editing, captions and agreed visuals make the message easier to follow. In a managed partnership, we publish after your final approval.
Expertise → Expression
The Content Surgeon / A content department. A clear monthly commitment.
A content department. A clear monthly commitment.
Two managed packages. The same care for your expertise, with a different publishing rhythm. Prices are visible here so you can decide whether a conversation makes sense.
Mumbai includes one principal shoot of up to eight on-site hours at one agreed location every two service months, including setup, breaks and pack-down.
A considered, consistent presence
Managed 15
₹1,41,600 / month
Includes 18% GST · ₹1,20,000 before GST
15original reels+1YouTube video
Each month, within one agreed clinical focus.
- Audience direction, research and scripts
- Editing, agreed visuals and approval coordination
- Instagram and YouTube publishing as applicable
- Monthly reporting and next-cycle improvement
Basic boosting includes up to ₹3,000/month media spend.
Discuss Managed 15A fuller educational library
Managed 30
₹2,06,500 / month
Includes 18% GST · ₹1,75,000 before GST
30original reels+4YouTube videos
Each month, within one agreed clinical focus.
- Audience direction, research and scripts
- Editing, agreed visuals and approval coordination
- Instagram and YouTube publishing as applicable
- Monthly reporting and next-cycle improvement
Basic boosting includes up to ₹3,000/month media spend.
Discuss Managed 30Three service months initially. Then monthly continuation with 30 calendar days’ written notice at a service-cycle boundary.
50% at cycle start, 50% at month-end. You approve clinical accuracy and final release. Your clinic owns patient conversations and appointments.
What is included, and where does the scope end?
One principal doctor or clearly defined doctor-led practice, one clinical focus, one primary language and named accounts. Standard reels are up to 90 finished seconds; included YouTube videos are up to eight finished minutes. Source limits are five minutes per reel topic and 30 minutes per YouTube topic.
One original posted across agreed channels remains one asset. Cutdowns use reel capacity; reel and YouTube slots are not automatically interchangeable. The proposal names any additional platforms or adaptations.
Internal editorial and appropriate medical checks support your review. You remain responsible for clinical accuracy and approve scripts and final release. Silence is never approval.
Patient replies, appointments, clinical advice, paid-acquisition campaign management, websites, CRM builds and AI-search visibility are outside this retainer. Specialist animation, additional doctors, languages, locations and resources are separately scoped.
Basic boosting requires your approval of account, content, audience and spend before activation. Unused media allowance does not roll over or become a cash credit. Extra media spend requires prior approval and separate funding.
Read the service terms →Outside Mumbai, we can review a local filming arrangement and quote it separately. Ordinary onboarding is included. Substantial additional positioning or setup is optional and agreed before work; it is not a compulsory entry fee.
The Content Surgeon / A good partnership starts with shared expectations.
A good partnership starts with shared expectations.
Bring the expertise.
A clear clinical focus, a realistic budget, and someone able to make recording and approval decisions. We work with doctors, surgeons and specialist clinics.
Give the process time.
We assess operational fit over three to four months and discuss a longer learning horizon for commercial contribution. Reach, enquiries, appointments and revenue are not guaranteed.
Choose the right support.
Delegate the operation, bring footage for editing, or get direction for your own team. We agree what each side owns before starting.
The next step
Is this the right partnership?
Review the fees and scope above, then tell us your clinical focus, goal and timing. We will assess fit before agreeing a proposal.