Content Solutions for Healthcare · Mumbai, India

WhatsApp +91 73042 19455 (opens WhatsApp)puro@thetomtribe.com

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Content Solutions for Healthcare / International

Your expertise.
Clearly understood.

A considered content presence for doctors, surgeons and specialist clinics. Choose a complete managed partnership, editing support or direction for your own team.

Explore our work ↗

The Content Surgeon / A content department. A clear monthly commitment.

A content department. A clear monthly commitment.

Two managed packages. The same care for your expertise, with a different publishing rhythm. Prices are visible here so you can decide whether a conversation makes sense.

You appoint and pay your local crew. Includes a recording guide and up to two 30-minute remote preparation calls per two-month recording cycle with one crew. Agency filming, local production expenses and full-day live direction are not included.

A considered, consistent presence

Managed 15

US$1,600 / month

USD service fee · tax treatment confirmed in your quote

15original reels+1YouTube video

Each month, within one agreed clinical focus.

  • Audience direction, research and scripts
  • Editing, agreed visuals and approval coordination
  • Instagram and YouTube publishing as applicable
  • Monthly reporting and next-cycle improvement

Basic boosting includes up to US$100/month media spend.

Discuss Managed 15

Three service months initially. Then monthly continuation with 30 calendar days’ written notice at a service-cycle boundary.

50% at cycle start, 50% at month-end. You approve clinical accuracy and final release. Your clinic owns patient conversations and appointments.

What is included, and where does the scope end?

One principal doctor or clearly defined doctor-led practice, one clinical focus, one primary language and named accounts. Standard reels are up to 90 finished seconds; included YouTube videos are up to eight finished minutes. Source limits are five minutes per reel topic and 30 minutes per YouTube topic.

One original posted across agreed channels remains one asset. Cutdowns use reel capacity; reel and YouTube slots are not automatically interchangeable. The proposal names any additional platforms or adaptations.

Internal editorial and appropriate medical checks support your review. You remain responsible for clinical accuracy and approve scripts and final release. Silence is never approval.

Patient replies, appointments, clinical advice, paid-acquisition campaign management, websites, CRM builds and AI-search visibility are outside this retainer. Specialist animation, additional doctors, languages, locations and resources are separately scoped.

Basic boosting requires your approval of account, content, audience and spend before activation. Unused media allowance does not roll over or become a cash credit. Extra media spend requires prior approval and separate funding.

Read the service terms →

Outside Mumbai, we can review a local filming arrangement and quote it separately. Ordinary onboarding is included. Substantial additional positioning or setup is optional and agreed before work; it is not a compulsory entry fee.

Editing production / Your expertise. Our craft.

Your content, in capable hands.

Send your recordings and approved source material. Get thoughtful reels, carousels and useful educational resources in an agreed style, through one dependable review process.

You own the message, clinical accuracy and publishing. We handle the production. Choose one reel or a prepaid pack; a clear workable reference lets you start directly with a pack.

Try one edit

One paid reel edit

US$80

US$80 per piece

Same-day reel requests: 50% surcharge, subject to a confirmed slot.

One reel, up to 90 seconds.

Discuss one edit ↗

Prepaid production

8-piece pack

US$520

US$65 per piece

Same-day reel requests: 50% surcharge, subject to a confirmed slot.

8 reels or carousels + 2 additional PDFs.

Discuss 8 pieces ↗

Prepaid production

15-piece pack

US$825

US$55 per piece

Same-day reel requests: 50% surcharge, subject to a confirmed slot.

15 reels or carousels + 5 additional PDFs.

Discuss 15 pieces ↗

Prepaid production

30-piece pack

US$1,500

US$50 per piece

Same-day reel requests: 50% surcharge, subject to a confirmed slot.

30 reels or carousels + 10 additional PDFs.

Discuss 30 pieces ↗

USD service fees; applicable tax treatment confirmed in your quote.

4- and 12-piece packs, long-form and new directions
4-piece pack + 1 additional PDFsUS$280
12-piece pack + 3 additional PDFsUS$720
Long-form edit · up to five minutesUS$80
New-direction development reelUS$80

A development reel is only for exploring an absolutely new creative direction. Normal changes to captions, colour, pacing and graphics remain within the agreed direction. No compulsory setup, free sample or automatic credit against a pack.

Long-form: US$10 per begun extra 30 seconds beyond five minutes.

One piece. One format. Each pack piece is a reel up to 90 seconds OR a carousel up to ten slides. Additional PDFs are focused resources up to five pages. Long-form is separately purchased.

Your approval, throughout. One practice/brand, treatment, language and approver. You approve facts, clinical recommendations, permissions and final release. Production support does not replace clinical review.

What we make, and what you supply

Reels include cutting, pacing, caption styling/correction, basic colour and sound finishing, available licensed music, agreed supporting visuals and one final export. Provide up to five minutes of organised source per reel topic and up to 30 minutes per long-form topic.

Carousels include light restructuring, layout, typography and supporting visuals: one topic, treatment and platform size, up to ten slides. A carousel replaces a reel; it is not extra.

Pack PDFs are additional: one focused resource up to five pages using an agreed branded template and your expertise or approved material, with light drafting, organisation and layout. Examples include clinician-approved consultation-preparation checklists, terminology explainers and short educational guides. Resource dates are agreed with the batch; there is no research-heavy ebook, lead-capture setup or delivery automation included.

No strategy, topic research, substantial scripting, filming, medical-review entitlement, publishing, account management or guaranteed results. Specialist anatomical illustration, complex generation, extra languages and substantially different production are separately quoted. Ordinary internal AI use has no default surcharge.

First cuts, same-day requests and the review process

Your first cut in 24-48 hours on working days. Need it today? Ask for a same-day rush slot. Reel timing starts after complete accepted inputs at the confirmed production slot. Confirm the first-cut date before payment. This is not final approval or whole-pack turnaround. Long-form, carousels and PDFs have separately agreed dates.

Same-day reel first cut is 50% extra on the applicable standalone or pack unit price. Existing packs pay only the surcharge for the selected rushed reels. Requests before noon IST may be considered, subject to capacity and an agreed deadline; at most two rush reels per client/day initially. Same-day final exports require separately confirmed feedback/revision slots. No blanket same-day long-form, carousel or PDF commitment. International deadlines are confirmed in IST and your local time.

One contact, review location and client approver; saved style reference and consolidated feedback. Up to four ready-to-edit reels queued, initially one in active production per client. A reel awaiting feedback may move to review while the next enters production. Two within-brief revision rounds per deliverable; agency errors do not use a round. Aim to return feedback within three working days.

Every order is 100% prepaid and valid for 60 days. Agree slots and staged dates so the whole order can finish inside the window. A 30-pack can be staged around four pieces a week over eight weeks; faster schedules need agreement. No automatic renewal, accumulated credits or last-day immediate whole-pack entitlement. Agency shortfalls remain our responsibility.

The 15- and 30-piece packs are prepaid production volumes, not monthly retainers. No mandatory sales call for a ready standard brief. We confirm fit, style, inputs, resource allowances, schedule and price before payment. Read the full service terms ↗

The Content Surgeon / A direction your own team can build on.

A direction your own team can build on.

For a doctor or practice with a production team, or anyone who needs a clear direction before choosing execution.

We agree the question, scope, delivery dates and fixed quote before payment. Standalone strategy is paid in advance.

Discuss a strategy engagement ↗
Direction before production.
  1. 01

    Understand the practice

    Intake and source review, then one workshop of up to 90 minutes.

  2. 02

    Give the content a direction

    Audience and positioning recommendations, up to three recurring series and a 12-topic starter plan.

  3. 03

    Hand over a usable plan

    Production and approval recommendations, one 30-minute handover and one consolidated clarification round requested within seven days.

Implementation, ongoing analytics, team training and vendor management are separately scoped. If strategy and a managed setup overlap, the same output is not charged twice.

The Content Surgeon / Protect your time. Keep your clinical voice.

Protect your time. Keep your clinical voice.

We take on the production work. You bring the expertise, make the clinical decisions and approve what goes out.

  1. 01 / Direction

    Agree what you want to be known for.

    We clarify the audience, clinical focus, language, accounts and content treatment before production begins.

  2. 02 / Preparation

    Review before you record.

    We research topics, develop scripts and coordinate your clinical review. Recording and approval dates are agreed around your practice.

  3. 03 / Recording

    Make one well-prepared session count.

    Mumbai managed plans include one principal shoot, up to eight on-site hours, every two service months. Elsewhere, we agree the local recording arrangement.

  4. 04 / Publication

    Approve, publish, learn.

    We edit, coordinate final approval, publish and report. You remain involved through a steady rhythm of timely feedback.

Your expertise stays in your hands. Editorial checks and appropriate medical escalation support your review. Nothing is published on silence, and patient enquiries stay with your clinic.

Let’s discuss your practice.

Bring your focus, your goals and your current content process. We’ll work out where support makes sense.

Discuss your practice and assess the right fit

A summary you can share.

Review the displayed summary, copy it or print it for discussion. Your accepted proposal confirms the final engagement.

Managed 15 service summary
 
Managed 30 service summary
 
One paid reel edit service summary