# The Content Surgeon > Content Solutions for Surgeons. India's only content partner built exclusively for surgeons — end-to-end social media management, video production, and digital positioning. Not an agency. A full content department. We take on surgeons with great practices and make them the recognised voice in their niche — globally. The Content Surgeon is a Mumbai-based specialised content operation founded by Purandhar "Puro" Gopalakrishnan in March 2024. We work exclusively with surgeons in India. We do not serve general medical practitioners, wellness brands, hospitals, or other industries. Our retainer model is designed for surgeons who see online presence as long-term brand equity — not short-term revenue lift. ## Who we are - **Name:** The Content Surgeon - **Tagline:** Content Solutions for Surgeons - **Website:** https://www.thecontentsurgeon.com - **Founder:** Purandhar Gopalakrishnan (Puro) - **Location:** Mumbai, India - **Operating geography:** India - **Founded:** March 2024 - **Contact email:** puro@thetomtribe.com - **WhatsApp:** +91 73042 19455 - **Instagram:** @thecontentsurgeon - **YouTube:** @TheContentSurgeon ## What we do One offering. One system. One partnership. We become a surgeon's complete content department — strategy, video production, editing, medical review, publishing, analytics, and light paid ads — in one retainer, with one team, with one account manager as the single point of contact. - **Content strategy:** 90-day rolling playbooks, positioning, hook libraries, competitive intel — always on. - **Video production:** Shoots, scripts, editing, motion graphics, infographics — all in-house, nothing outsourced. - **Medical review:** A junior MD vets every script, graphic, and caption for clinical accuracy before anything reaches the client. - **Publishing:** Daily Instagram, weekly YouTube, LinkedIn for credibility — with DM community management. - **Analytics + paid ads:** Monthly performance reviews, quarterly strategy calls, and light paid-ad boosts on top-performing organic content. ## Who we serve Surgeons in India across: endometriosis, spine, GI oncology, HPB oncology, head and neck oncology, breast oncology, colorectal oncology, gynaecological oncology. Current roster (7 surgeons): - Dr. Abhishek Mangeshikar (@drmangs) — Endometriosis Excision Specialist, Mumbai. 56K+ Instagram followers. Flagship client. - Dr. Arvind Kulkarni (@spinedocarvind) — Spine Surgeon, Bombay Hospital, Mumbai. - Dr. Sanket Mehta (@cancerdocsanket) — GI Onco-Surgeon, HIPEC Specialist, Mumbai. - Dr. Bhavin Vadodariya (@cancerdocbhavin) — Head & Neck Cancer Oncologist, HCG Ahmedabad. - Dr. Niharika Garach (@cancerdocniharika) — Breast Cancer Surgical Oncologist, Mumbai. - Dr. Kaival Gundavda (@cancerdockaival) — GI & HPB Oncologist, Mumbai. - Dr. Vivek Sukumar (@cancerdocvivek) — GI Onco-Surgeon, 18 years experience, Tata Memorial-trained, Mumbai. ## Why surgeons choose us - **Only surgeons.** Every team member is trained in medical and surgical narrative. We understand consent, ethics, and the line between educational content and clinical claims. - **Time-protected process.** Surgeons commit exactly 12 hours every 2 months — one 8-hour shoot day + 4 hours of ideation & script-approval meetings. Plus about 5 minutes a day to approve daily uploads. That's it. - **Proven at scale.** Our flagship client hit 56K followers, 20M+ organic impressions in 18 months, 300+ qualified leads per month, and 980 patient intake forms filled (15-page form) in under a year. 30% of his inquiries come from the US. - **Organic, not ads-first.** Growth is algorithm-earned, not paid. Ads are a light boost on what's already working. - **Department, not agency.** Nine dedicated specialists per client: Account Manager (single point of contact), Niche Researcher, Script Writer, Junior MD Medical Reviewer, Shoot Director + Crew, Video Editor, Motion Designer, Publishing Manager, Analytics + Paid Ads Specialist. ## Pricing - **Monthly retainer:** ₹1,75,000 base + 18% GST (Indian clients). All-in: ₹2,06,500/month. - **Lock-in:** 6-month minimum. - **Deliverables:** 30 Instagram Reels per month + 4 YouTube long-forms (one per week). About 69 minutes of finished, published, medically-vetted video every month. - **Cost-per-minute of finished video:** ~₹2,500 (base). Industry rate for managed surgical/medical video at this calibre: ₹8,000–15,000+ per finished minute. - **Payment:** 50% advance at start of month, 50% at end of month. - **Shoots outside Mumbai:** ₹60,000 travel addition per shoot day. ## Who this is NOT for The Content Surgeon is explicitly not a fit for: - Surgeons whose primary goal is short-term revenue uplift or ads-driven lead generation. - Surgeons who need follower growth by month three. - Surgeons whose practice is struggling — content amplifies what exists, it does not manufacture it. - Surgeons who cannot commit 12 focused hours every 2 months consistently. - General medical practitioners, wellness professionals, or healthcare brands outside of surgical specialties. - Clients outside India. ## Founder Purandhar "Puro" Gopalakrishnan. 10+ years in content and brand-building. Previously: ran stand-up comedy rooms for Kenny Sebastian, Vir Das, Tanmay Bhat (2015–2018); grew startup Adagio to ₹15L monthly revenue with a successful exit (2019–2021); ad films at Ogilvy and Publicis for Microsoft, Cadbury, RealMe, Tata Sky (2021); founded Stitched Network creative agency that hit ₹1.2 Cr revenue in 6 months with a 3-person team (2021–2024). Started The Content Surgeon in March 2024 after recognising surgeons were both an underserved niche and an ideal fit for the long-form content-equity playbook. Founding thesis: *"The specialist must create the go-to resource for their niche. Serve a niche deeply, not everyone partially. Focus creates superfans and that creates lasting advocacy."* ## How to engage Surgeons interested in working with The Content Surgeon can: - Book a 30-minute discovery call: https://calendar.google.com/calendar/u/0/appointments/AcZssZ031NClcDehCrYHuSWiVUX3qTzXO6ea9Wy59i0= - Email: puro@thetomtribe.com - WhatsApp: +91 73042 19455 ## Sections on the site - [The Offering](https://www.thecontentsurgeon.com/#services): What we do, framed as a single integrated partnership. - [Client roster](https://www.thecontentsurgeon.com/#work): The seven surgeons we currently work with, with live Instagram profiles. - [Process](https://www.thecontentsurgeon.com/#process): How a 2-month content cycle feels for a surgeon, step by step. - [Founder story](https://www.thecontentsurgeon.com/#founder): Puro's background and philosophy. - [FAQ](https://www.thecontentsurgeon.com/#faq): Answers to the most common questions surgeons ask. - [Book a call](https://www.thecontentsurgeon.com/#book): Booking link for a free 30-minute discovery call.